SDG (“Soli Deo Gloria”) Custom LureCraft was born when two passions collided. As a Christian, husband, and father, I have an overarching passion in my life to do all things “for the glory of God alone” (SDG). Similarly, as an angler, teacher, and entrepreneur, I have a passion to build lures, fish them, and teach others how to do the same. When these two passions came together the result was a custom lure company with an eternal perspective, committed to seeing God glorified in every bait I make. So, whether you’re here to find a unique line of lures you can’t find anywhere else or you’re interesting in learning something new about lurecraft, I’m glad you’re here and pray that I can be a means of not only helping you build your own lures, but also grow (or maybe even establish for the first time!) your relationship with the Lord.

Adam – Owner/Operator

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